Thrive Leads is a lead generation plugin for WordPress. That sentence is not wrong, but it barely scratches the surface of what this plugin is about. First and foremost, Thrive Leads is the list building solution that’s created by a team of people who are obsessed with conversion optimization. Using Thrive Leads is like having your very own list-building and conversion expert – baked right into a powerful piece of software. This is not your old-school list building plugin. We’ve taken the most cutting edge conversion tactics used by smart businesses and growth hackers and for the first time ever, those tactics are easy as pie for you to use on your own site. You can finally experience explosive list growth and the amazing business benefits that come with it.